RACHEL LU
ABOUT
BRANDGUIDE
WHEN: SUMMER 2018
WHO: COCO AND BREEZY
WHAT: REBRANDING FOR OPTICAL BRAND

Coco and Breezy was founded in 2009 by Corianna and Brianna Dotson. Throughout the years, their styles evolved and so have the brand. I created a brand guide that represents their current (2018) image. This brand guide serves as a reference for current and future content for the brand to be memorable and cohesive.


exterior

logo

more logo

primary type

secondary type

type hierarchy

colors

color combo

color combo

color combo

color combo